Schick Quattro : Ice Resurfacer

March 28th, 2008 by Bibhuti | Email This

Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriter: A. Chris Moreira, Mark Schöller
Illustrators: Helena Braddock, Lee Turner
Agency Producer: Gerri Hamill
Creative Services Manager: Graeme de Vallance
Account Service: Peter Bosilkovski

Via [adsoftheworld]

The superior quality of Schick Quattro blades ensure exceptional smoothness. To demonstrate this, we fitted a ice resurfacer at Sydney’s largest ice arena with a giant Schick Quattro razor.

Guerilla marketing is more about matching wits than matching budgets. This is what called a brilliant placement and I am not talking about a cricket shot but the giant Schick Quattro razor.