Schick Quattro : Ice Resurfacer
March 28, 2008 – 6:49 am by Bibhuti | No Comments »
Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriter: A. Chris Moreira, Mark Schöller
Illustrators: Helena Braddock, Lee Turner
Agency Producer: Gerri Hamill
Creative Services Manager: Graeme de Vallance
Account Service: Peter Bosilkovski
Via [adsoftheworld]
The superior quality of Schick Quattro blades ensure exceptional smoothness. To demonstrate this, we fitted a ice resurfacer at Sydney’s largest ice arena with a giant Schick Quattro razor.
Guerilla marketing is more about matching wits than matching budgets. This is what called a brilliant placement and I am not talking about a cricket shot but the giant Schick Quattro razor.
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