Wonderbra : Handful

August 16th, 2008 by Bibhuti | Email This

Agency: Iris, London, UK

Get your audience involved and be successful. Wonderbra has launched a new interactive campaign where they invited women of all shapes and sizes to attend an open photoshoot. It got a huge response and more than a thousand women attended the day, while more girls emailed their images.

The final image of Wonderbra model Katie Green for the billboard was created using shots of around 8,000 images of women in their bras. Wonderbra’s website has an online version of the billboardwhich allows the women involved in the shoot to zoom in on their image to have an “Eva moment”.