Diving Instructor : Wet Business Card

August 17th, 2008 by Bibhuti | Email This

Agency: BBDO,Bangkok
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Weerachon Weeraworawit
Copywriter: Suthisak Sucharittanonta,Weerachon Weeraworawit
Art Director/Designer: Kajnarong Inpornvichitr,Raj Deepak Das
Photographer: Sitthichai Jiaranai

Challenge:
Create a business card for a diving instructor.

Solution:
Diving is a very small & niche market. This gave us the liberty to manually create the ‘wet’ effect on each card. The recepients instantly got the message about our client’s passion for diving and the fact that he was in the ocean most of the time.

Result:
The diving class was fully booked up to 4 months in advance.