Idea Cellular : Surat Railway Station

September 7th, 2008 by Bibhuti | Email This

Agency: 141 Wall Street/Proactive In & Out Advertising

Idea Cellular painted the whole Surat Railway Station yellow with ads on all available kiosks, backlit glow boxes and frontlit signboards. Every possible ad spots in the station were bought by Idea for a year at Rs 6 lakh per month. This is probably the first time any big station has been taken over by a single company splashing its ads. You can ignore one or two ad spots, but how to escape the entire station. This did generate curiosity among people and some even suggesting to call it Idea Railway Station.

Via [afaqs]