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Pantene : Split Ends

November 20th, 2008 by Bibhuti | Email This

Pantene : Street Light

Challenge:
Being able to illustrate split ends in an outdoor environment.

Implementation:
They took advantage of the lamppost shape to express the physical aspect of split end hair.

Result:
Seen by thousands of cars, this everyday lamppost all of a sudden got a new perception in people’s mind.

Via [scaryideas]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (6 votes, average: 4.17 out of 5)
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