Pantene : Salt Shaker

July 29, 2010 – 1:28 pm by Bibhuti | 2 Comments »

Dandruff is not appetizing. And that’s what they exactly show. Salt shakers, in the design of a women’s head were placed in bars, resturants and canteens. When the salt shaker is shaken, salt crystals trickle out like dandruff. Or remain, as usual for salt shakers, lying on the women’s head. But the salt shaker also offers the solution - Pantene Anti-Dandruff Shampoo.

Agency: Grey G2/Group Düsseldorf, Germany

(3 votes, average: 3.33 out of 5)  Loading ...

Tags: Düsseldorf, Germany, Grey G2/Group, Hair, Health and Beauty, Pantene, Shampoo

 

Pantene : Hair Fall Control

April 30, 2010 – 2:56 pm by Bibhuti | 3 Comments »

“Pantene Hair Fall Control.”

Agency: Grey, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne, Joanna Lopez
Creative Directors: Hugo Muñoz, Román Barrera
Head of Art: Hugo Muñoz
Art Directors: Christian Valderrama, Juan Pablo Torres
Copywriters: Sergio Fernández Villaescusa
Photographer: Diego Arrigoni

(6 votes, average: 4.83 out of 5)  Loading ...

Tags: Grey, Hair, Health and Beauty, Mexico, Pantene, Shampoo

 

Pantene : Tree

March 3, 2010 – 1:20 pm by Bibhuti | No Comments »

“From root to tip.”

Agency: Adler Chomsky Grey Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Art Director: Karin Gross
Copywriter: Uri Marek
Photographer: Osnat Rom
Illustrator: OMG
Senior Group Account Director: Anat Leventon
Account Supervisor: Keren Alfandari
Account Executive: Ronny Schwartz
Production: Ronny Rotman

(2 votes, average: 2.5 out of 5)  Loading ...

Tags: Adler Chomsky Grey Tel Aviv, Hair, Health and Beauty, Israel, Pantene, Shampoo

 

Pantene : Door Handle

April 22, 2009 – 12:36 pm by Bibhuti | 1 Comment »

Challenge: Pantene makes hair strong hair and objective was to bring the communication at various consumer touch points.

Solution: A poster with a real plait hanging from the back of a head was stuck on the doors of malls, supermarkets and beauty salons. The plait served as the door handle and each time patrons ‘pulled’ the hair handle, the core benefit of Pantene was communicated in an interesting manner.

Result: Apart from bringing a lovely smile to the lips of patrons, it created greater brand awareness and an increase in enquiries at the Pantene beauty counters set up at these touch points.

Agency: Grey Worldwide, Mumbai, India

Via [ibelieveinadv]

(10 votes, average: 3.8 out of 5)  Loading ...

Tags: Ambient, Grey, Guerilla, Hair, Health and Beauty, India, Pantene

 

Pantene Hair Care : Slipperly Floor

December 13, 2008 – 5:43 am by Bibhuti | No Comments »

Pantene makes hair so smooth that a slippery sign is displayed in a hair salon to warn people against accidentally stepping on it.

Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Directors: David Sin, Phoecus Lee
Copywriters: David Sin, Phoecus Lee

(5 votes, average: 1.6 out of 5)  Loading ...

Tags: Grey, Hair, Health and Beauty, Malaysia, Pantene

 

Pantene : Split Ends

November 20, 2008 – 12:57 pm by Bibhuti | No Comments »

Challenge:
Being able to illustrate split ends in an outdoor environment.

Implementation:
They took advantage of the lamppost shape to express the physical aspect of split end hair.

Result:
Seen by thousands of cars, this everyday lamppost all of a sudden got a new perception in people’s mind.

Via [scaryideas]

(6 votes, average: 4.17 out of 5)  Loading ...

Tags: Hair, Health and Beauty, Pantene

 

Pantene : Blond

October 4, 2008 – 3:44 pm by Bibhuti | 2 Comments »

Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Copywriter: Silvio Matos
Photographer: Marlos Bakker

Via [adsoftheworld]

I saw it from left. I saw it from right. I saw it from top. I saw it from bottom. Nowhere did I find an ad for Pantene. I zoomed it to 200%. I zoomed it to 400%. Nowhere did I find an ad for Pantene.

Then I used a microscope to find the text in the circle which reads: “Make sure your hair is the second thing he’ll notice about you“. This makes it worse. Atleast they could have gone with line: “Make sure your hair is the first thing he’ll notice about you“.

There is a thin line between being playful and being vulgar. This ad even doesn’t try to be honest. Unfortunately this campaign is going to be a huge success and even I have contributed to it by discussing it.

(8 votes, average: 3 out of 5)  Loading ...

Tags: Blond, Brazil, Hair, Pantene