“Disconnect for a while. Read a book.”
Agency: Brickman, Ramat Gan, Israel
Creative Director / Art Director: Yotam Sharon
Copywriter: Ronni Azulay
Studio Manager: Shay Rimon
Account Manager: Lee Tishler
Published: December 2008
Via [copyranter]
  (2 votes, average: 4.5 out of 5) Loading ...
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80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country’s busiest highway and intersection
3 months long campaign – starting today
1,000,000 people exposed to the message every day
1 message: “Don’t drink and drive”
Agency: Shalmor Avnon Amichay/ Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur – Nur Star Media
Published: April, 2010
Via [ibelieveinadv]
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(2 votes, average: 4.5 out of 5) Loading ...
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“15% of woman who suffer from anorexia will die this year.
Beitech, a non profit organization for woman with eating disorders.”
Agency: Mccann Erickson, Tel-aviv, Israel
VP Creative: Eldad Wienberger, Tal Raviv
Creative Director: Igal Hazan
Art Director: Ifat Shleziger
Copywriter: Asaf Zelicovitch
VP Accounts: Ifat Wieder-Arad
Account Director: Chen Biran
Published: July 2010
 (2 votes, average: 4 out of 5) Loading ...
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“From root to tip.”
Agency: Adler Chomsky Grey Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Art Director: Karin Gross
Copywriter: Uri Marek
Photographer: Osnat Rom
Illustrator: OMG
Senior Group Account Director: Anat Leventon
Account Supervisor: Keren Alfandari
Account Executive: Ronny Schwartz
Production: Ronny Rotman
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(2 votes, average: 2.5 out of 5) Loading ...
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“Early detection of cancer can save lives.”
The Idea
In order to raise awareness for breast cancer they initiated a cooperation
with several daily newspapers and went up with the campaign “One in Nine”.
They took the horoscope page and moved the reading for the Cancer sign
several pages back, so that the reader would discover the cancer horoscope
earlier than usual. The campaign was signed with “Early detection of cancer
can save lives. Get yourself tested”.
About “One In Nine”
“One in Nine” is a non-profit organization that is dedicated to raising public
awareness of breast cancer, and to the promotion of the topic of breast
health in Israel. Statistics indicate that one in every nine women in Israel
will be forced to cope with breast cancer during her lifetime. “One in Nine”
offers a broad range of services to women fighting breast cancer and to
their families, while simultaneously carrying out widespread activities that
help break the silence surrounding the disease.
It seems to be one of those too intelligent ad which is too easily ignored by
common people. Although this is published in newspapers, I think it has more
potential to spread virally.
Agency: McCann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Creative Directors: Ido Ben Dor, Sigal Abudy, Meiran Pachman
Art Director: Guy Laufer
Copywriter: Ido Mymon
VP Accounts: Hagar Barzelai
Account Supervisor: Alona Dekel
Published: October 2009
Via [adsoftheworld]
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(3 votes, average: 4.33 out of 5) Loading ...
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“Don’t Text And Drive.”
A public awareness campaign by Orange Israel to illustrate the danger of texting
while driving. An image of office discussion is superimposed with that of a family
on road to give the message that you get distracted and are mentally present
somewhere else by texting while driving.
Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel
Via [The Inspiration Room]
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(2 votes, average: 4 out of 5) Loading ...
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“Text messaging while driving prevents you from seeing
what really matters.”
Agency: Shalmor Avnon Amichay/ Y&R Tel-Aviv, Israel
Chief Creative Director: Gideon Amichay
Creative Director: Tzur Golan
Head of Creative Team: Yariv Twig
Art Director: Shirley Bachar
Copywriter: Sharon Refael
Published: December 2008
Via [adsoftheworld]
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(5 votes, average: 3.6 out of 5) Loading ...
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