October 26, 2009 – 12:01 pm by Bibhuti | No Comments »

This story was created using words that only have the “A” vowel in them. It is a long story to prove that when you play Scrabble you become better at vocabulary as it shows the endless possibilities of words with the letter “A” in them. For example: Ana draws a warm bath and crawls back as a crab at sand. In translating the story to English it would lose sense, so it remains in its original language.
The story is about Abraham and Sara. She is tired of him hurting her, so she summons Satan who tells her how to find Baltasar, the man who will kill Abraham for her and become her lover as well.
Agency: Ogilvy, Mexico
Chief Creative Officer: Jose Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Abraham Quintana
Copywriters: Oscar de la Borbolla/Abraham Quintana
Art Directors: Ivan Carrasco, Mario Salgado, Francisco Hernandez
Via [ibelieveinadv]
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Tags: Mexico, Ogilvy, Scrabble