Pantene : Blond
October 4, 2008 – 3:44 pm by Bibhuti | 2 Comments »
Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Copywriter: Silvio Matos
Photographer: Marlos Bakker
Via [adsoftheworld]
I saw it from left. I saw it from right. I saw it from top. I saw it from bottom. Nowhere did I find an ad for Pantene. I zoomed it to 200%. I zoomed it to 400%. Nowhere did I find an ad for Pantene.
Then I used a microscope to find the text in the circle which reads: “Make sure your hair is the second thing he’ll notice about you“. This makes it worse. Atleast they could have gone with line: “Make sure your hair is the first thing he’ll notice about you“.
There is a thin line between being playful and being vulgar. This ad even doesn’t try to be honest. Unfortunately this campaign is going to be a huge success and even I have contributed to it by discussing it.
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