11.11.11 : Toolbox

November 28th, 2008 by Bibhuti | Email This

“Workers are not tools.”

11.11.11 is the name of the umbrella organization of the Flemish North Zuidbeweging, a non-governmental organization for development cooperation. The name 11.11.11 comes from the end of the First World War. The cease-fire took effect on November 11 (11th month) for 11 hours. Their motto is “vecht mee tegen onrecht” which translates to “fights against injustice” in english.

Agency: VVL BBDO, Belgium
Creative Team: Jan Ockerman, Jef Boes
Creative Directors: Jan De Jonghe, Jan Baert
Account Team: Toon De Baere, Philippe Van Eygen
Print Production: Roxane Lemaire
Photographer: Evert Thiry

Via [adsoftheworld]