Mambocino Caffe : Clock

December 3rd, 2008 by Bibhuti | Email This

“Wake up when you wake up!”

Agency: XXVII Yirmiyedi, Istanbul, Turkey
Creative Director: Gürkan Bayindir
Art Directors: Levent Aybay, Yasin Yaylı, Gülşah Şenkalfa, Mesut Kaytan
Copywriters: Naim Çetintürk, Mesut Modalı

The wall clock is such placed that 11.15 AM is being shown by normal 8 AM positioning of hour and minute hands. The message is, Mambocino Coffee will wake you up quickly and make you feel like 11:15 AM even if it is 8 AM in the morning. It took me a while to figure it out and I hope I got it right. Probably I should have taken a cup of Mambocino Coffee to wake me up.