Mambocino Caffe : Clock
December 3, 2008 – 2:45 pm by Bibhuti | No Comments »
“Wake up when you wake up!”
Agency: XXVII Yirmiyedi, Istanbul, Turkey
Creative Director: Gürkan Bayindir
Art Directors: Levent Aybay, Yasin Yaylı, Gülşah Şenkalfa, Mesut Kaytan
Copywriters: Naim Çetintürk, Mesut Modalı
The wall clock is such placed that 11.15 AM is being shown by normal 8 AM positioning of hour and minute hands. The message is, Mambocino Coffee will wake you up quickly and make you feel like 11:15 AM even if it is 8 AM in the morning. It took me a while to figure it out and I hope I got it right. Probably I should have taken a cup of Mambocino Coffee to wake me up.
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