Penguin Books : Gripping
February 8th, 2009 by Bibhuti | Email This
The book is so gripping that you don’t feel anyone around even on the street of Hong Kong. This is too subtle given that there is no copy. But I will still buy the idea as it is targeted to book lovers whose imagination should run wild.
Agency: DDB, Hong Kong
Creative Directors: Ruth Lee, Paul Chan, O’ Poon
Copywriters: Paul Chan, Jay Lee
Art Directors: O’ Poon, Fei Leung
Photographer: Steve Wong
Retouchers: Bon Leung, Joe Kam
Via [adsoftheworld]
  (5 votes, average: 4.8 out of 5) Loading ...
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2 Responses to “Penguin Books : Gripping”
By Shanty Mathew on Feb 9, 2009 | Reply
I sort-of like the ad.
But I would imagine that an ad targeting avid readers (you expect them to recognise the logo) could do with some words.
By vib on Mar 4, 2009 | Reply
I think the gradual narrowing of the wide road is to make you feel that you enter as an outsider and slowly get gripped by or into the world that the author is creating.