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Penguin Books : Gripping

February 8, 2009 – 2:12 pm by Bibhuti | 2 Comments »

Penguin Books : Gripping

The book is so gripping that you don’t feel anyone around even on the street of Hong Kong. This is too subtle given that there is no copy. But I will still buy the idea as it is targeted to book lovers whose imagination should run wild.

Agency: DDB, Hong Kong
Creative Directors: Ruth Lee, Paul Chan, O’ Poon
Copywriters: Paul Chan, Jay Lee
Art Directors: O’ Poon, Fei Leung
Photographer: Steve Wong
Retouchers: Bon Leung, Joe Kam

Via [adsoftheworld]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (5 votes, average: 4.8 out of 5)
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Penguin Books

June 19, 2008 – 10:44 am by Bibhuti | No Comments »

Penguin Books

Penguin Books

Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriters: Lydia Lim, Ong Kien Hoe
Art Directors: Lydia Lim, Ong Kien Hoe, Edmund Choe
Photographer: Allen Deng, Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Karen Yap, Wizard Photography

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 5 out of 5)
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