Vodafone : Result

March 13th, 2009 by Bibhuti | Email This

Agency: O&M, India

It is always the simple that produces the marvelous. ~Amelia Barr

On the way to my work station today, I saw the above quote at the reception. The first thing I remembered after reading is this Vodafone campaign. It’s such a ridiculously simple idea yet so sweet and lovable.

A chilled, laid back guy checking the result on board with no hope at all of passing. Starting with a series of names who failed, he gets the pleasant shock of his life to see himself passing the exam. But the poor fellow has nobody around to hug or to hear his scream of joy. Not to worry, Vodafone is there to help. All local calls @ 60 p/min. Tell the whole world.

It’s easy to reach the top, but it’s difficult to be there. Vodafone has been thoroughly consistent in it’s standard for many years now and has always been innovating. They don’t have the pug anymore but they are definitely not out of ideas. And what I love the most about Vodafone campaigns is that most of the time they just don’t say a single word and still manage to make the connect with the service they are trying to sell. Brilliant stuff.