Amul : The Taste of India
July 21st, 2009 by Bibhuti | Email This
“Inauguration of the Bandra Worli sea link in Mumbai.”
“Tribute on the untimely death of King of Pop Michael Jackson.”
“Controversy surrounding the friendship of Sachin Tendulkar and Vinod Kambli.”
The Amul campaign with “Butter girl” as mascot was started in 1967. It is probably the longest running outdoor campaign based on a theme and in the process of entering Guinness Book of World Records. You will find hoardings with humorous take on every important political and sociological subject. People can easily connect to the humor and that makes it work. I hope the ads keep coming for ever.
Via [Amul]
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One Response to “Amul : The Taste of India”
By toothlesswink on Jul 22, 2009 | Reply
Awesome!