DU Kulturmagazin : Art and Culture

November 26th, 2009 by Bibhuti | Email This

“Every page an eye-catcher. DU. Arts and Culture Magazine.”

In the true sense of the claim, a real eye tracking device recorded how a reader looked at a page of a “DU” issue. The original lines generated during that recording were printed as an ad and showed how compelling every single page of a “DU” issue is.

Agency: Euro RSCG Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn
Published: October 2009