“Sure to make everyone enjoy vegetarian food. Hiltl Vegetarian Restaurant.”
Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Directors: Marcel Schläfle, Lorenz Clormann
Copywriter: Maas Torsten
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In an ambient campaign, McDonalds Switzerland painted a Zurich pedestrian crossing into a portion of fries during Zürifest in July this year. This is a smart and cost-effective idea and not the first time being used. Check out these earlier work.
Durex
China Environmental Protection Foundation
Agency: TBWA, Switzerland
Creative Director: Michael Kathe, Martin Friedlin
Copywriter: Michael Kathe
Art Director: Dominique Magnusson
Art Buyer: Christina Hengstmann
Account Manager: Guido Zehnder
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“Every page an eye-catcher. DU. Arts and Culture Magazine.”
In the true sense of the claim, a real eye tracking device recorded how a reader looked at a page of a “DU” issue. The original lines generated during that recording were printed as an ad and showed how compelling every single page of a “DU” issue is.
Agency: Euro RSCG Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn
Published: October 2009
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“Our animals love visitors.”
Agency : Publicis Zurich, Switzerland
Published: 2006
Via [joelapompe]
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“Very very fresh vegetarian food.”
For Tibits, a large vegetarian restaurant chain in Switzerland, oversized forks have been produced to be fixed to trees in major parks and in main outdoor shopping areas all over Switzerland. In an surprisingly new manner the freshness of Tibits food could thus be demonstrated to people walking by.
Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Director: Priscilla Kempfer
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“This way out. www.alcoholics-anonymous.org“
This public awareness campaign is for Alcoholics Anonymous which is a fellowship of men and women who share their experience, strength and hope with each other that they may solve their common problem and help others to recover from alcoholism.
The visual is simple yet so powerful and the copy “This way out” compliments it well. There can be different interpretations but I read this way: If you have the desire from within to stop drinking, there is a way out.
This inside out approach of the image reminds me of campaign for Rowen.
Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Executive Creative Director: Keith Loell, Daniel Comte
Creative Director: Nicolas Vontobel
Art Director: Sebastian Hugelshofer
Copywriter: Ivan Madeo
Photographer/3D-Art: Scheffold.Vizner/Fluxif
Account Supervisors: Stefan Naef
Via [StillAd]
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“There’s a vegetarian in every football player. Hiltl. The vegetarian Caterer at Euro 2008″
Agency: Ruf Lanz Werbeagentur, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Marcel Schlaefle
Copywriter: Torsten Maas
Client Supervision: Rolf Hiltl
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