ThermaCELL Mosquito Repellent : Fishing

January 12th, 2010 by Bibhuti | Email This

“Mosquito problems? ThermaCELL is your most effective portable protection against mosquitoes and black flies. The device chases away up to 98 percent of stinging insects within a radius of 4.5 meters, and outdoor applications are virtually unlimited. Protect yourself from mosquitoes - all over!”

It had the potential to be a good campaign but fell short in the copy department. Such a long and boring copy doesn’t help.

Agency: Nyehoder, Oslo, Norway
Art Director: Jason Kinsella
Copywriter: Trygve Lorentzen
Photographer: Marcel Leliënhof
Published: November, 2009

Via [adsoftheworld]