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Farmen : Toilet

March 7, 2010 – 12:18 pm by Bibhuti | No Comments »

“The farm – Struggle for existence.”

Farmen (The farm) is a famous TV-show in Norway where the participants are “sent”
100 years back in time. There they have to live like they once did in 1910. To promote
the show they took a nice toilet in a restaurant and sent it 100 years back in time.

Agency: McCann, Oslo, Norway
Art Director: Geir Florhaug
Copywriter: Frank Standal Dybhavn
Account Director: Thomas Høgebøl
Project Manager: Beril Holte Rasmussen

(4 votes, average: 2.5 out of 5)

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Tags: Ambient, Farmen, Guerilla, McCann, Norway, Oslo, Television

ThermaCELL Mosquito Repellent : Fishing

January 12, 2010 – 1:23 pm by Bibhuti | 1 Comment »

“Mosquito problems? ThermaCELL is your most effective portable protection against mosquitoes and black flies. The device chases away up to 98 percent of stinging insects within a radius of 4.5 meters, and outdoor applications are virtually unlimited. Protect yourself from mosquitoes - all over!”

It had the potential to be a good campaign but fell short in the copy department. Such a long and boring copy doesn’t help.

Agency: Nyehoder, Oslo, Norway
Art Director: Jason Kinsella
Copywriter: Trygve Lorentzen
Photographer: Marcel Leliënhof
Published: November, 2009

Via [adsoftheworld]

(2 votes, average: 3.5 out of 5)

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Tags: Norway, Nyehoder, Oslo, pharmaceutical, ThermaCELL