Campaign Against Landmines : Ketchup

January 25th, 2010 by Bibhuti | Email This

There is an old saying; Dessperate times calls for desperate measures. Similarly,
for a problem as complex as ladmines you need out of box thinking to raise
awareness and fund to fight against it. In certain restaurants in New Zealand
the ketchup packs are created in such way that when you open it you can see
the effects of landmines.

Agency: PublicisMojo

Via [guerrilla communication]