Campaign Against Landmines : Ketchup

January 25, 2010 – 8:57 am by Bibhuti | 1 Comment »

There is an old saying; Dessperate times calls for desperate measures. Similarly,
for a problem as complex as ladmines you need out of box thinking to raise
awareness and fund to fight against it. In certain restaurants in New Zealand
the ketchup packs are created in such way that when you open it you can see
the effects of landmines.

Agency: PublicisMojo

Via [guerrilla communication]

(3 votes, average: 4.33 out of 5)  Loading ...

Tags: Ambient, Guerilla, Landmines, New Zealand, Public Awareness, PublicisMojo

 

stuff.co.nz : Rotten Tomatoes

November 27, 2009 – 2:23 pm by Bibhuti | 2 Comments »

“If our team don’t break stories first, there are consequences.”

Part of a campaign to promote fast-breaking new at Stuff.co.nz, a major New Zealand news website. It was one of a series of live ‘punishments’ meted out to real members of staff for being late with the news. Hamish was pelted with 150 kilograms of over-ripe tomatoes in front of morning rush hour traffic.

Agency: Big Communications, New Zealand
Account Manager: Diane Rickit
Creative Director: Joe Holden
Deputy Creative Director: Isaac Thackray
Art Director: Tom Etuata
Art Director: Guy Johnson
Account Director: Ant Salmon

Via [scaryideas]

(1 votes, average: 4 out of 5)  Loading ...

Tags: Big Communications, New Zealand, News, stuff.co.nz

 

SKY TV / Arts Channel : Brilliant

October 28, 2009 – 1:59 pm by Bibhuti | No Comments »

“Arts Channel. Art for an insultingly low price.”

Good long copy is a rarity these days as it has to be interesting and intriguing to hold the reader’s attention for long. Add to it some nice art direction and we have pretty decent campaign for an Arts Channel.

Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Art Director: James Tucker
Copywriter: Simon Vicars
Account Director: Danielle Richards
Account Manager: Brad Armstrong

Via [adsoftheworld]

(1 votes, average: 4 out of 5)  Loading ...

Tags: Channel, DDB, New Zealand, Sky

 

Land Transport NZ and NZ Police : Bed

September 13, 2009 – 4:15 am by Bibhuti | No Comments »

“Sleep before you drive.”

Agency: Clemenger BBDO Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Directors/Copywriters: Mark Harricks, Paul Nagy, Paul Young, Brigid Alkema
Retoucher: Geoff Francis
Photographer: Mat Blamires
Suit: Sean Keaney
Published : 2008

(3 votes, average: 3.67 out of 5)  Loading ...

Tags: Clemenger BBDO Wellington, New Zealand, Public Awareness

 

Lotto Lottery : Wishlist

September 9, 2009 – 1:57 pm by Bibhuti | 2 Comments »