Ché Men’s Magazine : Babysitter

May 15th, 2010 by Bibhuti | Email This

“Let us keep on dreaming of a better world.”

In a perfect world any advertising campaign portraying woman as an object of desire should be banned, but we don’t live in perfect world. Almost all brands at some point of time have used this technique to promote their products. There are few brands like Axe and Che who have mastered the art in blending the sexist theme with their products which are aimed exclusive at male audiences. You can get away with it if done in a smart, subtle and humorous way. This one is definitely hilarious.

Agency: Duval Guillaume, Belgium