Coca Cola : History of Celebration

June 18th, 2010 by Bibhuti | Email This

What’s a goal without some innovative and passionate celebration? Coca Cola is encouraging football fans around the world to celebrate with passion and spirit, following the example of Cameroon football legend Roger Milla. Mila became the first African player to score a goal in 1998 FIFA World-Cup and danced his now legendary “Makossa’ or “corner dance” in front of a Coca Cola perimeter board.

The ‘History of Celebration’ TV commercial features a compilation of international teams and players showing off their celebratory moves, including Brazilian striker Bebeto’s ‘Baby Rocker’, and South African Steven Pienaar with other members of the Bafana Bafana.

Agency: Santo, Buenos Aires
General Creative Directors: Maximiliano Anselmo, Pablo Minces, Sebastián Wilhelm
Creative Director: Matías Ballada
Art Director: Maximiliano Anselmo
Copywriters: Matias Ballada, Pablo Minces, Sebastian Wilhelm
Account Director: Ignacio Diez
Agency Producer: Ezequiel Ortiz
Film Director: Lance Acord via Park Pictures