Coca Cola : History of Celebration

June 18, 2010 – 2:10 pm by Bibhuti | No Comments »

What’s a goal without some innovative and passionate celebration? Coca Cola is encouraging football fans around the world to celebrate with passion and spirit, following the example of Cameroon football legend Roger Milla. Mila became the first African player to score a goal in 1998 FIFA World-Cup and danced his now legendary “Makossa’ or “corner dance” in front of a Coca Cola perimeter board.

The ‘History of Celebration’ TV commercial features a compilation of international teams and players showing off their celebratory moves, including Brazilian striker Bebeto’s ‘Baby Rocker’, and South African Steven Pienaar with other members of the Bafana Bafana.

Agency: Santo, Buenos Aires
General Creative Directors: Maximiliano Anselmo, Pablo Minces, Sebastián Wilhelm
Creative Director: Matías Ballada
Art Director: Maximiliano Anselmo
Copywriters: Matias Ballada, Pablo Minces, Sebastian Wilhelm
Account Director: Ignacio Diez
Agency Producer: Ezequiel Ortiz
Film Director: Lance Acord via Park Pictures

Via [The Inspiration Room]

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: Beverage, Buenos Aires, Coca Cola, FIFA World Cup, Santo, Soccer

 

Coca-Cola : Refrigerator Bus Shelter

April 11, 2010 – 1:32 am by Bibhuti | 1 Comment »

Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Oktar Akin
Art Director: Firat Yildiz
Copywriter: Deniz Tan
Account Director: Burak Aldinç
Account Supervisor: Ozlem Milor
Account Manager: Su Erdogan

Via [ibelieveinadv]

(1 votes, average: 3 out of 5)  Loading ...

Tags: Ambient, Beverage, Coca Cola, Cola, Guerilla, McCann Erickson, Turkey

 

Coca-Cola Cans : Winter Olympics

February 17, 2010 – 1:32 pm by Bibhuti | No Comments »

Coca-Cola has launched a set of four collector cans for Vancouver 2010 Olympic.
The cans feature the Inukshuk statue, the official logo along with three winter
sports; snowboarder, figure skater and speed skater. The combination of red and
white does look stunning.

Via [The Inspiration Room]

(1 votes, average: 4 out of 5)  Loading ...

Tags: Beverage, Coca Cola, Vancouver 2010, Winter Olympic

 

Coca Cola Light : Track

May 9, 2008 – 4:22 am by Bibhuti | No Comments »

Agency: Wunderman, India

(2 votes, average: 3 out of 5)  Loading ...

Tags: Beverage, Coca Cola, Cola

 

Coca Cola : Jashn Mana Le

March 15, 2008 – 12:43 pm by Shiva | No Comments »

Agency : McCann-Erickson, India
Director : Sabal Singh Shekhawat

When compared to the Youngistan Pepsi ad or even the new Thums Up ad from Akshay Kumar, this new ad from Hrithik Roshan is a true winner.

A group of friends go to a food joint- only to find it closed. One guy among the group spots Hrithik on the other side. In all earnestness, he tells the Hrithik that the place is closed. What starts next is something worth watching! Its like magic and out of nowhere the place lights up and all the food stalls are brimming with activity. The group enjoys a variety of chaat items to their hearts content all the while having coca cola. Finally as soon as the last of the coke from the bottles gets over, the place swings back to being closed or empty.

I think this campaign has been executed to perfection in all angles right from the story line to the minutest detail on the screen. It lays a big punch out of all the latest soft drinks ad and a very well planned one. It conveys a lot of freshness and essence in how they associate coca cola to having the best time when together with friends.

(3 votes, average: 4.33 out of 5)  Loading ...

Tags: Beverage, Bollywood, Coca Cola, Hrithik