“Terrorists attack the Sri-Lankan cricketers in Lahore.”
“Youth to contest the forthcoming elections.”
“Tension between the two Khans of Bollywood.”
Via [Amul]
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The commercial starts with a voice over stating that while the God gave us the land, we divided and created the boundaries. Otherwise ‘Pandey jee‘, a barber from India would have been doing ‘champi’ in Tokyo; ‘Dona‘, a teacher from the Caribbean would have been teaching Sanskrit in Banaras; ‘Vada Pav’ could have been the national cuisine in the England; Local trains could have run from Melbourne to Mumbai.
Sounds impossible ? It was earlier but not any more. Savitri is going to fast for Symmonds, Razia will keep ‘Mannat’ for Sehwag, sister Anne will pray for Dhoni and the whole Punjab will be praying for Sangakara. This will only happen in DLF Indian Premier League (IPL) on channel Max.
There are two things which rule India; Cricket and Bollywood. No recession, no calamity, no war and nothing whatsoever can change this. Imagine the impact of a product which is a fusion of both of these. The first season of IPL last year was huge and it was like a festival. So used to were people watching the matches that it took sometime to adjust to an evening without a 20-20 match. And I was happily surprised how easily people accepted the format of IPL. The ultimate testimony to the success of IPL was that people cheered when Sachin got out by a foreign player. That was unimaginable but it happened.
The IPL season 2 is expected to be bigger and better. In these bad times too players like Flintoff and Pietersen were bid for $1.55 million for just six weeks of play. This is a typical bollywood style masala advertisement which promotes beautifully the very concept of IPL. Come soon April, I can’t wait.
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“Slumdog Millionaire wins 4 Golden Globe Awards and has
got 10 Oscar Nominations”
“Rs.7,000 Cr. scam at Satyam Computer Services”
“Omar Abdullah elected Chief Minister of Jammu & Kashmir”
“Bollywood block-buster ‘ Ghajini ‘ starring Aamir Khan”
Via [Amul]
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(5 votes, average: 3.8 out of 5) Loading ...
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“Iraqi journalist’s shoe attack on George Bush during a press meet in Baghdad.”
“Return of the English Cricket Team to play the test matches at Chennai & Mohali”
“War of terrorism unleashed in Mumbai”
“Latest Bollywood release ‘Rab ne bana di jodi’ starring Shah Rukh Khan”
“Latest Bollywood block-buster Dostana”
“Tribute to Sourav Ganguly - Ex Captain of the Indian Cricket Team, on his retirement”
The Amul campaign with “Butter girl” as mascot was started in 1967. It is probably the longest running outdoor campaign based on a theme and in the process of entering Guinness Book of World Records. You will find hoardings with humorous take on every important political and sociological subject. People can easily connect to the humor and that makes it work. I hope the ads keep coming for ever.
Via [Amul]
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(4 votes, average: 2.75 out of 5) Loading ...
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There are good ads and there are bad ads. But there also exists one category which you can’t understand. Huge money is spent on big celebrities and reputed agencies but the outcome is nothing but sheer waste. They will freeze your neurons, you will feel like scratching your head and wonder why they are made at all. Here is a list of such recent television commercials from India.
BSNL
Haywards 5000
Kurkure
Ponds White Beauty
Binani Cement
Dish TV
Cinthol
Acer
Kurkure
Pepsi Youngistan
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Agency: Everest Brand Solutions, India
Director: Pushpendra Singh
Creative directors: Vipin Dhyani,Chetan Jagtap,John Khalkho
What’s life without a little fun ? Stale, isn’t it ? Is there any better feeling than making someone smile ? Probably not. Parle has launched it’s new campaign for Monaco which reflects the same philosophy, “Parle Monaco. Life namkeen banaiiye”. I am not a fan of celebrity ads but there are very few like Aamir Khan who really believes in concept and story telling, be it on 70mm or a commercial of 30 seconds.
The commercial starts with a coach asking Aamir’s friends to take two more rounds of a ground. Aamir mentions that the coach has got a new car and plots a prank. His friends warn him saying, “Woh khadoos kabhi hasa hai kya?“, to which Aamir replies, “Toh aaj hasega“. The coach is shocked to see a huge sratch saying “I love u” on his car. Aamir acts to sympathise with the coach for sometime and then pulls out the “I love u” sticker which leaves even the coach smiling. And the voiceover says “Parle Monaco. Life namkeen banaiiye”. Sensible humor goes well with anything and everything and this will be well received by the youth.
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(3 votes, average: 3.33 out of 5) Loading ...
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“The Taste of India”
Via [Amul]
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(3 votes, average: 3.33 out of 5) Loading ...
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