September 1, 2008 – 1:01 pm by Bibhuti | No Comments »
There are good ads and there are bad ads. But there also exists one category which you can’t understand. Huge money is spent on big celebrities and reputed agencies but the outcome is nothing but sheer waste. They will freeze your neurons, you will feel like scratching your head and wonder why they are made at all. Here is a list of such recent television commercials from India.
What’s life without a little fun ? Stale, isn’t it ? Is there any better feeling than making someone smile ? Probably not. Parle has launched it’s new campaign for Monaco which reflects the same philosophy, “Parle Monaco. Life namkeen banaiiye”. I am not a fan of celebrity ads but there are very few like Aamir Khan who really believes in concept and story telling, be it on 70mm or a commercial of 30 seconds.
The commercial starts with a coach asking Aamir’s friends to take two more rounds of a ground. Aamir mentions that the coach has got a new car and plots a prank. His friends warn him saying, “Woh khadoos kabhi hasa hai kya?“, to which Aamir replies, “Toh aaj hasega“. The coach is shocked to see a huge sratch saying “I love u” on his car. Aamir acts to sympathise with the coach for sometime and then pulls out the “I love u” sticker which leaves even the coach smiling. And the voiceover says “Parle Monaco. Life namkeen banaiiye”. Sensible humor goes well with anything and everything and this will be well received by the youth.
December 2, 2007 – 6:37 am by Bibhuti | 1 Comment »
The ad begins with Shahrukh trying to sell different packages offered by his comapny. He manages to do overacting in those 10-20 seconds and irritates you like hell. And then the other Shahrukh tells about the Airtel’s simplest plan which thankfully ends the ad and the little torture. You will feel like scratching your head and hitting someone whenever you see the ad. I wonder how this was approved from Airtel side.
Uncle Ben to Peter Parker in Spider-Man : “With great power comes great responsibility”. Are the bollywood and cricket stars listening ? I am sure not many. There is no harm in doing endorsements but you should atleast choose the right one and even contribute with constructive feedback once you are associated with a brand. The quality of advertisements featuring celebrities is going down the hill everyday. Aamir Khan seems to be the only star who is maintaining a standard. I wonder whether its worth spending such huge money on celebrities for endorsements. Atleast Bajaj doesn’t believe in it and they are doing great without the big celebrities. Whats your take ?
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