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The Ashes 2010 : Big Ben

October 28, 2010 – 10:31 am by Bibhuti | No Comments »

The Ashes 2010 : Big Ben

The Ashes series played between England and Australia is probably the most celebrated cricket rivalry and dates back to 1882. The only other rivalry which can match the passion and intensity is Ind Vs Pak. Until few years back The Ashes used to be just a formality where England was whipped mercilessly by Australia. With great players like Warne, McGrath, Gilchrist, Hayden hanging their boots, the gap has diminished and England looks rather more potent currently to retain the urn.

As always the first salvo is already fired by Australia. Images of captain Ricky Ponting and his deputy Michael Clarke were projected onto the clock tower early on Thursday morning as part of an advertising campaign ahead of the opening Test in Brisbane on Nov 25. The images were accompanied by the words: “Don’t forget to pack the urn - bringontheashes.com”.

“Winning the urn back from our age-old rival is the most prized achievement for Australians and we just wanted to send them a reminder not to leave the urn behind,” Ponting said. “Our message is clear - we’re prepared and we’re ready, so bring on the Ashes.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 3 out of 5)
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Marston Pedigree Bitter : England vs Australia

July 16, 2010 – 2:37 am by Bibhuti | 1 Comment »

Marston Pedigree Bitter : England vs Australia

Marston Pedigree Bitter : England vs Australia

Marston Pedigree Bitter : England vs Australia

Campaign for the sponsorship by Marston’s Pedigree of the Ashes 2010 Test Cricket Series between England and Australia.

Agency: Delaney Lund Knox Warren & Partners, London, United Kingdom
Art Director: Richard Prentice
Copywriter: David Adamson
Photographer: Laurence Haskell
Graphic Designer: Guy Sexty
Post Production: Glen Pothecary

Via [ibelieveinadv]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 4 out of 5)
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Sachin Tendulkar : God of Cricket

February 24, 2010 – 1:04 pm by Bibhuti | No Comments »

Sachin Tendulkar : God of Cricket

No. He is not human. He just looks and behaves as a normal human being. But
he can’t be human. He has been sent to this planet by someone up there to
play cricket and spread joy among billions of Cricket fans. It’s so just that he
is the first one to reach the summit of double hundred in One Day Cricket.

Just few days back, I was having a discussion with some friends about money
and what it can buy and what it can’t. No amount of money can buy the
euphoric moments Sachin has provided us in last two decades. Such great fame,
money and still he carries himself with grace, dignity and humility. In these times
of Tiger Woods and John Terry, we still have someone in Sachin Tendulkar as
ideal role models for everyone.

Thank you Sachin for everything and we hope you go on for ever!!

P.S : The occasion today is such that I couldn’t help but hijack this space to
share my joy with everyone.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 5 out of 5)
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Cricket | IPL | Advertisements

May 15, 2009 – 3:50 am by Bibhuti | No Comments »

I am often asked by my friends how I can follow all Cricket matches when 99% of them are not really nail biters. My answer is simple. It’s like you fail 99 times trying to solve a problem, but the joy is unmatched when you succeed on 100th attempt. The tension, the nervousness, the excitement, the drama, the pain, the smile, the feeling of triumph for someone else’s achievement, the tears disappointment for someone else’s failure can only be provided by sports.

So why am I talking about Cricket and sports in general here? Because, the heat is on with IPL Season 2 happening in South Africa. The matches so far have been low scoring compared to last year but quite close and competitive. The crowd response for a so called Indian domestic 20-20 tournament is quite decent. This is due to the aggressive marketing and awareness generated by IPL organizers in South Africa.

This is an open secret that majority of the sponsorship for Cricket come from India and the target audience of IPL second edition is still the cricket crazy Indians even though it is happening in South Africa. The organizers are leaving no stone unturned to provide the best experience while watching the matches on television. And to generate the buzz in stadium which is directly related to television watching experience, they have priced the tickets very minimal to encourage many people to come to stadium and watch. A contest is going on to choose Miss Bollywood from the crowd. The winner is going to earn 50,000 rand and also will be offered role in a Bollywood movie. There is another initiative by IPL to donate money to underprivileged schools as part of IPL HEAT Campaign (Help, Educate and Teach). More than charity, this is obviously a marketing stunt to garner some good publicity.

Cricket is no match for Soccer in terms of global footprint and being played by very few countries. So, you don’t see much advertising involving Cricket. Nevertheless, here are some Cricket related print campaigns. Also check Indian Premier League (IPL) 2009 for some television commercials done for season 2.

Boost Energy Drink

Boost Energy Drink


Reebok Sportswear

Reebok Sportswear


Nature Valley Crunchy Granola Bar

Nature Valley Crunchy Granola Bar


Ashes Series

Ashes Series


Pro20 Cricket Series

Pro20 Cricket Series


Nokia N93i

Nokia N93i


Save Tiger

Save Tiger


Kafe Fontana

Kafe Fontana


Kafe Fontana


Kafe Fontana

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 3 out of 5)
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Indian Premier League (IPL) 2009

April 16, 2009 – 9:36 am by Bibhuti | No Comments »

The wait is almost over. Just two days to go before IPL 2009 kicks off in Cape Town, South Africa on 18th April. It’s sad that the IPL schedule clashed with general election in India and has to move out of India. But, I am happy that at least it is happening. I could not have afforded to be deprived of such exciting month long Cricket Carnival. The bollywood glamor will be on display in full strength as stars like Shahrukh Khan, Juhi Chawla, Preity Zinta, Shilpa Shetty are franchise owners. I bet the fusion of Cricket and Bollywood will run the Election out for sure.

The promotions by the franchises have not been too aggressive this time, probably due to recession and IPL being organized out of India. Shahrukh’s Kolkata Knight Riders, as expected, is the only team which appears not to have been affected. Here are some campaigns released this year.