GNC Burn 60 : Burn Bag

August 26th, 2010 by Bibhuti | Email This

“To illustrate the slimming benefits of GNC Burn 60, a complimentary Burn Bag was given with every bottle purchased.”

Congratulations to the agency for coming up with such a simple but effective ambient campaign. This is the kind of idea which makes you think, “Why didn’t it occur to me?”.

Agency: DDB DM9 JaymeSyfu, Manila, Philippines
Executive Creative Director: Merlee Jayme, Eugene Demata
Creative Director: Gogie Sinson, Allan Montayre
Art Director: Gogie Sinson
Copywriter: Biba Cabuquit
Photographer: Mark Nicdao