GNC Burn 60 : Burn Bag
August 26, 2010 – 2:07 pm by Bibhuti | No Comments »“To illustrate the slimming benefits of GNC Burn 60, a complimentary Burn Bag was given with every bottle purchased.”
Congratulations to the agency for coming up with such a simple but effective ambient campaign. This is the kind of idea which makes you think, “Why didn’t it occur to me?”.
Agency: DDB DM9 JaymeSyfu, Manila, Philippines
Executive Creative Director: Merlee Jayme, Eugene Demata
Creative Director: Gogie Sinson, Allan Montayre
Art Director: Gogie Sinson
Copywriter: Biba Cabuquit
Photographer: Mark Nicdao