Adidas : Fake Hurts Real
January 10, 2009 – 4:44 am by Bibhuti | No Comments »“Fake hurts real. Imitations are poorly made, giving you no protection.”
Agency: TBWA, Philippines
“Fake hurts real. Imitations are poorly made, giving you no protection.”
Agency: TBWA, Philippines
Agency: TBWA, Japan
Copywriter: John Merrifield
Creative Director: John Merrifield
Art Director: Clementine Tourres, Hirofumi Nakajima
Account Executive: Steven Horowitz
Media Planner: Mari Tsukinoki
Production Manager: Akinori Otani
“Together in 2008, Impossible is Nothing”
Agency: TBWA, Shanghai, China
Creative Directors: Yang Yeo, Elvis Chau, Sarawut Hengsawad, Lesley Zhou, John Merrifield
Copywriters: Leslsy Zhou, Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Photgrapher: Mark Zibert
Illustrators: Luming, Lance Ma
Agency : Impact BBDO, Lebanon
An aesthetic visual and a good concept of creating the adidas logo using the dive stripes. I might be wrong but have my doubts about the technicality of the picture. Where are the bodies which are supposed to be visible vaguely along with the foots? Is it possible to make a dive to have the foot position as shown ?
My version of this ad:
The first cigarette which is almost finished should be shown lighted. The second one should be shown as half finished and put out. And the the last one should be shown a full one and not being lighted at all. The idea is to portray transition between three phases from ’smoking’ to ‘trying to quit’ to ‘quit’. Any takers ?