Banana Packaging
March 4, 2010 – 2:20 pm by Bibhuti | No Comments »Creation : Naoto Fukasawa, Japan
Creation : Naoto Fukasawa, Japan
Agency: TBWA, Japan
Copywriter: John Merrifield
Creative Director: John Merrifield
Art Director: Clementine Tourres, Hirofumi Nakajima
Account Executive: Steven Horowitz
Media Planner: Mari Tsukinoki
Production Manager: Akinori Otani
Via [guerrillacomm]
Man Vs Machine. And the winner is Benedict Radcliffe, a British artist who beats the computer hands down. This is not any animation but a real full-scale sculpture of Toyota Corolla crafted by Benedict using wire. It was commissioned by Japanese Densu Inc for advertising campaigns in the Middle East. Awesome art.
Getting ready for India means getting ready to live in India, be it for short period or long. When you go to any country, you learn to live as per the country’s tradition and way of life. This is the best way to have an wonderful experience.
The new GMR series of ads convey the point just right. This ad is about how a family in Tokyo, Japan is getting ready for India by playing cricket. The son is ready to bowl to her mother when the father watches on TV an Indian cricketer shining the ball and taking his run up to delivering the ball. The father then advises the son to bowl as per what he saw on TV.
This ad is funny but more than that this ad shows that willingness of people to learn the indian sport. The phrase ‘GMR - Getting India Ready‘ is not only for people in India with good buildings, better infrastructure and sound foundations, but also opening India’s arms to accept guests and promising them a wonderful time.