Smoking Kills : Gun
September 6, 2009 – 12:37 pm by Bibhuti | 5 Comments »
“Kill a cigarette and save a life. Yours.”
Creative : Kelly Ashcraft
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Anti Smoking Help Line : Suicide
January 11, 2009 – 1:41 pm by Bibhuti | No Comments »
“It’s called suicide because it’s your choice. Give up smoking.”
Agency: Mercury 360, Bucharest, Romania
Art Director: Andrei Nedea
Copywriter: Cristian Scurtu
Photographer: Ola Bell
Creative Group Director: Liviu Turcanu
Via [pixelblog]
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ADESF : Stop Smoking Today
November 24, 2008 – 1:34 pm by Bibhuti | No Comments »
Via [adverbox]
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www.givingupsmoking.co.uk
July 21, 2008 – 1:51 pm by Bibhuti | No Comments »
“Protect children. Don’t make them breathe cigarette smoke.”
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ADESF : Anti Smoking
June 29, 2008 – 6:07 am by Bibhuti | No Comments »
“Stop Consuming your body”
Agency: NeogamaBBH, Brazil
Via [adgoodness]
Smoking Kills. I know it. You know it. Everybody knows it. But still people smoke ignoring the evil of smoking. Nevertheless, if a single person is convinced by these awareness campaigns and quit then the effort is worth it. And if these hard hitting visuals can’t convince a few then I doubt anything else apart from death can.
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Nicotinell : Smoking
June 17, 2008 – 10:50 am by Bibhuti | No Comments »
“Smoking causes premature ageing”
Agency: Euro RSCG Australia
Creative Director: Rowan Dean
Copywriter: Ben Clare
Art Director: Patrycja Lukjanow
Photographer: Chris Cordeiro
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Dr Reddy’s Laboratories : Calendar
June 16, 2008 – 1:12 pm by Bibhuti | No Comments »
“Smoking reduces the life span of a person slowly and steadily with each passing month.”
Agency: Sudler & Hennessey, Mumbai, India
Via [directdaily]
The Objective
Dr Reddy’s Respiratory Division (related to Asthma and COPD) wanted to generate awareness about the ill-effects of smoking. The task was to create something innovative that subtly authenticates the point.
The Plank
Innovative, factual and hard-hitting! The 2007 Monthly Calendar with perforation represented the idea igeniously and delicately, without offending any sentiments.
The Response
Over-whelming! The responce was so good that they were taken aback. Everyone from the doctors to the common man loved it. Most of them asked for an extra copy. The amazing part is that they have been asked to do the same calendar for the next year too, i.e. 2008.
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