www.pfizer.com
November 25, 2007 – 4:45 am by Bibhuti | No Comments »How can you escape this ad? You can’t help but notice it. The agency has identified one of the best place for the guerilla campaign. Nice work.
Formula
November 15, 2007 – 12:00 pm by Bibhuti | No Comments »Copy : Builds Strong Teeth
The billboard advertising has to be very innovative and different to catch people’s attention. If you are not that creative but a little smart then also you can manage it sometimes. I have seen huge billboards with hot models on it at the busy traffic signals for a news paper daily campaign. Nobody really cares what’s written as copy and what’s the concept, its instinctive to look at good faces and in the process the brand name.
This advertisement for toothpaste falls into the first category though. It is nicely done and convey the message loud and clear that it builds strong teeth.
Sleep Formula
October 21, 2007 – 4:54 am by Bibhuti | No Comments »Many ads just refreshes the brand name in consumer’s memory, but fail to tell the USP of the product. This one does a brilliant job.
Silver Lion winner at Cannes 2006