Crest Toothpaste : Anything With A Smile
December 15, 2009 – 4:37 am by Bibhuti | No Comments »“You can say anything with a smile.”
Agency: SAATCHI & SAATCHI, New York
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Formula
November 15, 2007 – 12:00 pm by Bibhuti | No Comments »
Copy : Builds Strong Teeth
The billboard advertising has to be very innovative and different to catch people’s attention. If you are not that creative but a little smart then also you can manage it sometimes. I have seen huge billboards with hot models on it at the busy traffic signals for a news paper daily campaign. Nobody really cares what’s written as copy and what’s the concept, its instinctive to look at good faces and in the process the brand name.
This advertisement for toothpaste falls into the first category though. It is nicely done and convey the message loud and clear that it builds strong teeth.
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