“Happy Valentine’s Day”
Agency: age. comunicações, Brazil
Creative Directors: Carlos Domingos, Paulo Pretti
Art Director: Henrique Mattos
Copywriter: João Vereza
Photographer: Mauricio Nahas
Published: 2008
  (2 votes, average: 3 out of 5) Loading ...
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Agency: Saatchi & Saatchi Amsterdam, Netherlands
Copywriter: Menno Schipper
Creative Director: Magnus Olsson
Art Director / Illustrator: Nils Taildeman
Via [adsoftheworld]
It took me a while before I got the concept of this advertisement. Each number is created using the letters of a higher number in text(Sixty -> 51, Forty Six -> 37, Fifty Eight -> 42). The message is that Olay helps to correct your age. This is an innovative idea but I don’t think it is effective. Not many people will pay that much of attention to understand it. Also the visuals look a bit boring.
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(4 votes, average: 3 out of 5) Loading ...
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“Correct your age”
Agency: Saatchi & Saatchi, Russia
Art Director: Julian Suetin
Copywriter: Alina Tskhovrebova
Typographer: Lilya Absudova
Associate Art Director: Adrian Ely
Executive Creative Director: Stuart Robinson
Via [adsoftheworld]
 (5 votes, average: 4.6 out of 5) Loading ...
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