Air Canada : People Working Above
January 15, 2008 – 11:02 am by Bibhuti | 1 Comment »
Agency : Marketel, Canada
Via [guerrillacomm]
A large bright yellow cone is placed on road with the reminder that 25 Air Cananda flights go directly to Toronto every day. An arrow points towards the sky with message “People working above“. This is a simple and cost-effective guerilla campaign which will definitely draw attention. Nice concept.
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