What better time than now to launch this beautiful campaign when FIFA World Cup is approaching fast. Nike is unveiling an action-packed film that brings together some of the world’s greatest players to inspire soccer lovers and sports fans around the world. The epic three-minute film, “Write the Future,” takes people on a journey that dramatically captures that one moment when headlines are written - from a single pass or one strike that brings a nation eternal happiness, while bringing others to their knees.
The film, directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), features some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva. Special guest cameos are made by tennis legend Roger Federer, basketball superstar Kobe Bryant and Homer Simpson.
Agency: Wieden + Kennedy, Amsterdam, The Nederlands Creative Director: Mark Bernath, Eric Quennoy Art Director: Stuart Harkness, Freddie Powell Copywriter: Freddie Powell, Stuart Harkness Producer: Elissa Singstock Producer: Olivier Klonhammer Executive Creative Director: Jeff Kling Head of Broadcast: Erik Verheijen Production Company: Mokkumercials – Amsterdam Production Company: Independent Films – London Director: Alejandro Gonzalez Inarritu, Stuart Harkness, Pablo Casacuberto Director of Photography: Jeroen van der Poel VFX Company: The Mill