Amul Macho : Orangutan

March 2, 2008 – 1:02 pm by Bibhuti | No Comments »

Agency: Saints & Warrior, India

Controversy sells and it seems nobody knows this better than the Amul Macho guys. The last campaign of Amul Macho generated quite some controversy and there was demand to ban that advertisement. Instead of being discouraged by the criticism, they have come up with a sequel in the same theme “Crafted for fantasies“. This makes me think that the last campaign did help their sell figures and if thats the case then who cares for creativity and aestheticism.

This advertisement shows a male orangutan playing with the Amul Macho underwear and in the process impressing the female counterpart. I will refrain from describing the whole storyline in detail as it’s definitely not worth your time. The expression, the attempted sexual undercurrent and the line ‘Yeh toh bada toing hai‘ ( What the hell it means? ) are offensive. There should be always some grace when dealing with sexual content in India as the whole family tend to watch television together.