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Axe : Shaved

May 18, 2009 – 2:16 pm by Bibhuti | No Comments »

“I shaved for today.”
New Axe Day & Axe Night. One is suitable for general audiences. The other one is not.

Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Hernan Ponce, Walter Aregger, Hernan Ibarra
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Pedro Losada
Production Manager: Roberto Carsillo
Account Executives: Nestor Ferreyro, Francisco Odriozola
Copywriter: Antonio De Federico
Photographer: Martin Sigal
Client Services Director: Vanina Rudaeff

Via [adsoftheworld]

(5 votes, average: 4.2 out of 5)

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Tags: Argentina, Axe, Deodarant, Ponce

Right Guard : Perspiration Emergency

August 23, 2008 – 4:33 am by Bibhuti | No Comments »

Challenge

Create awareness that there is help for severe cases of perspiration and body odour in the form of Right Guard body spray. Our target group: men and women who don’t want to work up a sweat.

Strategy

On buses and trains lots of people are usually closely crammed together. That is why we installed a special kind of rescue system. In cases of perspiration emergency Right Guard was there to save everybody from unpleasant body odours. And for the more severe cases victims were able to call them on their emergency hotline to ask for free samples.

Results

The campaign caused a furore and generated a large amount of interest with an average number of 800,000 contacts during the two-week campaign. Since then over 6,500 product samples have been ordered, making it the most successful media campaign of the year.

Agency: DDB Germany, Duesseldorf
Creative Directors: Heiko Freyland, Alexander Reiss
Art Director: Michael Kittel
Copywriter: Jan Propach

Via [adsoftheworld]