Lipton Yellow Label : Lalo Schifrin
May 2, 2010 – 11:09 am by Bibhuti | No Comments »“Tea sharpens the mind. Lipton Yellow Label. A sip of inspiration.”
Unilever has launched a beautiful campaign for Lipton Yellow Label featuring composer Lalo Schifrin at his piano in 1966. Lalo is seen composing a music score, scribbling and tinkering with the evolving score which plays out as an orchestra in his head. And finally he arrives at the famous theme tune for Mission Impossible thanks to the Lipton Yellow Label which apparently maintains mental clarity and focus.
This has to be one of the best campaign in the recent times as it fuses the campaign message “Tea sharpens the mind. Lipton Yellow Label. A sip of inspiration.” seamlessly with the story of Lalo composing the music.
Agency: DDB, Paris
Executive Creative Director: Nick Bell
Copywriter: Olivier Lefebvre
Art Director: Benjamin Marchal
Executive Agency Producer: Sophie Megrous
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