Pilot Marker : Help
December 27, 2009 – 1:34 pm by Bibhuti | No Comments »“Pilot Super Color Marker. Water Resistant.”
“Pilot Super Color Marker. Water Resistant.”
![]()
![]()
Agency: FP7,Oman
Creative Director/Art Director/Copywriter: Noufal Ali
Graphic Designers: Renjith Pillai, Sanoop
Photographer: Suresh Anthikad
Client Servicing: Ajay Menon
![]()
Agency: Grey, Barcelona, Spain
![]()
Agency: JWT India, Mumbai
Creative Directors: Agnello Dias, Nandita Chalam
Art Director: Vijay Solanki
Account Executive: Anita Gupta
Copywriter: Vijay Solanki
Photographer: Avadhut Hembade
Illustrator: Deepak Jadhav
Via [adsoftheworld]
For a product like marker it’s very hard to sell a particular brand by comparing it with the competitors. Every other marker will do the same job more or less. Here comes the creativity into play. Mix a cute visual with a little exagerration, a little humor and the result will be this nice campaign. If you haven’t noticed the difference between the twins then it’s the beauty mark created with Reynolds Permanent Marker.
![]()
Advertising Agency : JWT
Agency Location : Tunisia
Creative Director : Georges Yammine
Art Director : Moez Tarifa
Copywriter : Georges Yammine
It is complex to be simple and simple to be complex. A simple and nice idea to make the point about Reynolds Marker. There is only one problem with this campaign. This rules out Reynolds to venture into washing powder business.