Pilot Marker : Help
December 27, 2009 – 1:34 pm by Bibhuti | No Comments »“Pilot Super Color Marker. Water Resistant.”
“Pilot Super Color Marker. Water Resistant.”
Agency: FP7,Oman
Creative Director/Art Director/Copywriter: Noufal Ali
Graphic Designers: Renjith Pillai, Sanoop
Photographer: Suresh Anthikad
Client Servicing: Ajay Menon
Agency: Grey, Barcelona, Spain
Agency: JWT India, Mumbai
Creative Directors: Agnello Dias, Nandita Chalam
Art Director: Vijay Solanki
Account Executive: Anita Gupta
Copywriter: Vijay Solanki
Photographer: Avadhut Hembade
Illustrator: Deepak Jadhav
Via [adsoftheworld]
For a product like marker it’s very hard to sell a particular brand by comparing it with the competitors. Every other marker will do the same job more or less. Here comes the creativity into play. Mix a cute visual with a little exagerration, a little humor and the result will be this nice campaign. If you haven’t noticed the difference between the twins then it’s the beauty mark created with Reynolds Permanent Marker.
Advertising Agency : JWT
Agency Location : Tunisia
Creative Director : Georges Yammine
Art Director : Moez Tarifa
Copywriter : Georges Yammine
It is complex to be simple and simple to be complex. A simple and nice idea to make the point about Reynolds Marker. There is only one problem with this campaign. This rules out Reynolds to venture into washing powder business.