Miracel Whip : Seesaw
February 10, 2009 – 1:54 pm by Bibhuti | No Comments »
“Only 4.9% fat.”
This is an ad for Miracel Whip, a salad dressing and sandwich spread. A ridiculously simple and smart idea which conveys the product benefit of low fat efficiently. Some people might criticize it by taking literally but I think we all can do with a little bit of sense of humor. I won’t be surprised though if someone says it is done earlier.
Agency: Draftfcb Hamburg, Germany
Creative Directors: Bill Biancoli, Katrin Flügel
Art Director: Jula Böhm
Copywriter: Martin Magnet
Photographer: Stephan Försterling
Published: December 2009
Via [adsoftheworld]
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