The image of the back of a car is printed on the lid, with the straw in place of exhaust pipe. The lid is distributed and used by road-side food stalls. When consumers drink from this cup on the streets, it would be like they were inhaling toxic emissions directly from the vehicle.
Via [scaryideas]
  (6 votes, average: 4.33 out of 5) Loading ...
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Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit
Art Directors: Fei Leung, Arthur Tse
Copywriters: Jesse Wong, Yee Mui Cheung
Production: Jimmy Pong
Released: September 2007
Via [adsoftheworld]
This is a brilliant concept but I have two concerns. Firstly, everybody knows that polluted air pollutes, so what’s next. It’s just highlighting the problem but not providing any solution. Secondly, this campaign will have impact on the people who cross the poster from Day 1 to Day 16 and not to the ones who just see it on any given day.
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(2 votes, average: 4.5 out of 5) Loading ...
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