Sahara India Life Insurance : Gabbar
June 14, 2008 – 4:33 am by Bibhuti | 1 Comment »Agency: Percept Advertising, India
Director: Pushpendra Misra
Creative Consultant: Rizwan Siddiqui
I don’t remember many tv adverts for Life Insurance which don’t revolve around family and there is nothing wrong in that. After all the product is such and everyone tries to play it safe by highlighting safety, security and responsibility.
But it’s nice to see the new Sahara India Life Insurance commercial which is refreshing and humorous in it’s approach. It talks about Self Confidence and what better way to deomnstrate it than in Bollywood Ishtyle. A common man dares to take on the might of Gabbar Singh - The alltime powerful dacoit of Indian Cinema after taking Sahara India Life Insurance policy. One must appreciate the brilliant acting by the lone protagonist in the commercial. Hilarious stuff.
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