A promotion for WinRAR (File archiver and data compression utility) at RootConf 2009, Moscow. The T-shirts translate to “Before compression” and “After compression”. Not much compression there, is it ?
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Challenge:
Promoting the WINZIP data compressing program.
Solution:
An ambient campaign: They turned a power distribution box in front of a house into a replica miniature version of the house. The advertising banner on the front of the house read: “We compress everything. WINZIP”.
Result:
A great deal of publicity generated for WINZIP.
Agency: Grabarz und Partner, Germany
Creative Directors: Djik Ouchiian, Martin Graß
Art Director: Thorsten Sievering
Copywriter: Max Benrath
Via [ibelieveinadv]
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