“Goodyear Winter Tires. For the best grip in the worst conditions.”
Agency: Leagas Delaney, Italy
Executive Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Luca Iannucci
Copywriter: Tommaso Rossi
Photographer: Fulvio Bonavia
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“Vintage Twitter. An original that sticks! They are twittastic! We have twittered for 30 years, but in our own way.”
With more than 100 million users worldwide, Twitter has over the recent years not only become a phenomenon, but a widely accepted tool to send short message to each other. Just like when we text each other on the phone, but visible to anyone. Amidst all this, Post-It celebrates 30 years in the business. What initially was considered a failed adhesive turned into maybe the most famous little piece of paper in history. Post-It became the standard for small, short messages and was used both between people and in public spaces, for anyone to see. Vintage Twitter is a loving homage to Twitter, with a reminder that the short message is not a new invention. The box, consisting of 500 Post-It notes (or vintage tweets) and a small pencil, was handed out at Disruptive Code, a conference for web developers in Stockholm, during autumn 2010.
Agency: JMW Kommunikation, Stockholm, Sweden
Creative Director / Copywriter: Joakim Karlsson
Art Director: Jonas Böttiger
Illustrator: Thomas Olsson
Planner: Niclas Strandh
Published: September 2010
Via [ibelieveinadv]
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“What you leave out of Twitter/Messenger, put it into Gold’s Gym.”
Agency: Jotabequ Grey, San José, Costa Rica
Creative Directors: Alexander Obando, Andrei Bonilla
Art Director / Copywriter: Alexander Obando
Photographer: Noelia Badilla
Published: November 2009
Via [copyranter]
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“Whiskas. now with more protein.”
Agency: TBWA\Toronto, Canada
Art Director: Pete Ross
Copywriter: Allan Topol
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Little spec commercial shot in Madrid, a few months ago, on Red One camera with UltraScope Anamorphic Lens. Shoot in one day. 62 takes. For almost every single take, the 7 runners had to run a 90 meters sprint.
Via [adland]
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“See what you can switch on, when the screen is off.”
Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael
Via [adsoftheworld]
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How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to London? In addition to a traditional campaign they solved this challenge by turning outdoor billboards into five-metre high copies of Big Ben’s clock.
Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad
Published: May 2010
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