Agency: Volt, Sweden
Copywriter: Jens Thelfer
Art Directors: Joakim Söderqvist, Alexander Hansen
Photographer: Lasse Kärkkäinen
Final Art: Åsa Stjärnquist/Staffan Kjellvestad
Account Manager: Louise Wallgren
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“Vintage Twitter. An original that sticks! They are twittastic! We have twittered for 30 years, but in our own way.”
With more than 100 million users worldwide, Twitter has over the recent years not only become a phenomenon, but a widely accepted tool to send short message to each other. Just like when we text each other on the phone, but visible to anyone. Amidst all this, Post-It celebrates 30 years in the business. What initially was considered a failed adhesive turned into maybe the most famous little piece of paper in history. Post-It became the standard for small, short messages and was used both between people and in public spaces, for anyone to see. Vintage Twitter is a loving homage to Twitter, with a reminder that the short message is not a new invention. The box, consisting of 500 Post-It notes (or vintage tweets) and a small pencil, was handed out at Disruptive Code, a conference for web developers in Stockholm, during autumn 2010.
Agency: JMW Kommunikation, Stockholm, Sweden
Creative Director / Copywriter: Joakim Karlsson
Art Director: Jonas Böttiger
Illustrator: Thomas Olsson
Planner: Niclas Strandh
Published: September 2010
Via [ibelieveinadv]
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How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to London? In addition to a traditional campaign they solved this challenge by turning outdoor billboards into five-metre high copies of Big Ben’s clock.
Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad
Published: May 2010
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“Japanese food, served from 11 a.m. www.nori.se”
Agency: Markus Reklambyrå, Linköping, Sweden
Creative Director: Markus Lindsjö
Art Director: Markus Lindsjö
Copywriter: Gustav Johansson
Photographer: Jeffery Richt
Graphic Design: Elinor Jacobsson, Grant Menzies
Account Director: Louise Frykheden
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Agency: Storkers McCann, Sweden
Via [scaryideas]
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“A Coca-Cola and McDonald’s promotion for drinks at McDonald’s restaurants. Regular Cola was advertised to people using the stairs and Coke light to those who chose the escalator.”
Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Simon Higby, Viktor Arve, Felix Söderlind, Tove Eriksen Hillblom
Copywriters: Simon Higby, Viktor Arve, Felix Söderlind, Tove Eriksen Hillblom
Photographer: Alexander Pihl
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“Be there when the market turns.”
Agency: Storåkers McCann, Stockholm, Sweden
Art Directors: Patrik Reuterskiöld, Mitte Blomqvist
Copywriters: Martin Johansen, Mia Cederberg
Photographer: Petrus Olsson
Production Company: Adamsky
Published: August 2008
Life is beautiful. Life is cruel too. It all depends which side of the fence you are in. A disaster of someone is an opportunity for someone else.
Dagens Industri is a financial newspaper in Sweden which has made use of the global financial meltdown to it’s advantage with this funny campaign.
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