Agency: Guangzhou Newsun/JWT Advertising Guangzhou, China Executive Creative Director: Stephen Mui Creative Director: Dai Guo/Zhihui Tan Copywriter: Dai Guo Art Director: Zhihui Tan
This ad of Motorokr E8 has Abhishekh or Abhi “Shake” Bachchan dancing to a famous tamil song called ‘Apadi Podu’. The song and film were sooper duper hits down south. But it was interesting to see Motorokr pick out this song, and the ad has been executed well.
The ad starts with Abhi being interrupted(with a feeble version of the song) in his regular tasks of being a film star, but then he finally lets out his ‘alter ego’ from within himself and then the fun begins.
Jr Bachchan dances like a true southie, I must admit. Credit should go to the entire team for having pulled off this one. A good ad from moto after a long time(with bachchan in it). I could say that this could bridge the north-south divide among people
Humans are more likeable than Pugs!! You don’t need a better proof than this. This Vodafone ad is a welcome break from the hutchy pug (or shall we say vody pug). The pug campaign was great but it somehow lost it freshness over the period of time.
This ad does a ‘Taare Zameen Par’ in just few seconds. It’s almost nostalgic and makes you feel happy. I don’t know about kids these days, but in our days we used to use fountain pens. Ahh those exams, teacher collecting answer sheets, just few seconds to complete all the questions; such an amazing feeling now to remember those days.
The great thing about the ad is the story telling which makes you relate to this innovative new feature of Chhota Credit. The setup of central or government school feel will appeal to the common people who mostly use the prepaid service. And not to forget the mesmerizing humming in the background.
A standing ovation to Vodafone and O&M guys from adoholik team for refreshing our memories.
This is what we call ‘Ek Teer se Do Shikar’ (two strikes with one arrow). This is a pleasant and effective ad. This commercial repeats customer care number many times, without irritating the viewer (which is commendable).
I am very sure that many of us will definitely call this number to inquire about the price of a given model of mobile. Now if their customer care is as good as their ad, I am sure, this would definitely give them good business. I think that this new concept is here to stay and we will see many more companies advertising their customer care numbers.
Vodafone guys, please learn something from this ad. At least you should show your customer care number (have a separate number for new customers) in your new ‘Happy to Help’ ad. Not everyone has a pug